How Shower Screen Companies Can Dominate Online Searches In Their City Using Local SEO
For shower screens business owners who are seeking ways to increase traffic to their website, presumably to boost the number of new leads that it generates, one method which must be considered is improving search engine ranking via SEO.
We are not suggesting that you drop everything to do with running your business and become an SEO expert, but instead, gain an understanding of what is required.
Once you have done so, you then have options that do include you carrying out many of the optimisation yourself, which is entirely possible as many are straightforward.
It would also allow you to outsource some of the work to an SEO consultant, or if you want to truly hit the top of Google, hire an SEO agency.
Why Local SEO?
Where many local business owners fail, some of whom might be your competitors, is that they overlook the fact that SEO for local businesses has some differences from that for businesses whose audience is entirely online.
For example, compare a freelance website designer with a wedding cake business. The former can build websites for anyone located in any country so they would not limit their targeting locally.
Conversely, the business which makes wedding cakes is more than likely going to sell, create and then deliver each wedding cake somewhere within a set radius from where they are located.
It follows, therefore, that the keywords that the website designer targets will not have local place names or terms, whereas the wedding cake business will, or at least they should do if not already.
Location, Location, Location
Let us take that concept forward and explain how that applies to your shower screen business. We will use the example of Perth, WA as the location.
To have a local SEO campaign that is going to be effective, you must first understand how people entering searches in Google do so, especially when looking for local companies and services.
Homeowners in Perth are not simply going to type “shower screens” on Google.
Whilst Google’s algorithm may know the person’s location and may serve up some local results, not all of them will be.
More likely they will enter a search such as “frameless shower screen company Perth”, and now Google knows exactly what websites to show in its results which will invariably be Perth-based shower screen companies who offer frameless shower screens.
Zooming In
If we take this even further, and to make your SEO even more effective, you should be thinking about how else might a local homeowner enter their search.
How about instead of Perth, they use the Perth suburb they live in or one of the towns adjacent to Perth?
Now, if you have individual pages on your website each targeting 15 different locations and suburbs in and around Perth, and a prospect types in “frameless shower screens” but also adds Highgate, Crawley, or Wanneroo, what then happens?
Well, when Google’s algorithm then seeks to place a website page at the top of its results it is going to look for the most relevant, and given that a page on a website about shower screens relating to any of these suburbs will be more relevant than a website which targets only Perth, it seems obvious which one Google is going to give the better ranking to.
Taking Local To The Max
Other ways you can boost your local SEO is by having listings that include links to your website in as many online local directories as you can, and you should also seek backlinks from other local websites, such as Chambers of Commerce or trade associations.
An extremely important task is to ensure that you claim your Google My Business listing and check that all the information entered in is accurate.
Also, make sure your website has an “About Us” page that highlights your local credentials along with images throughout your website of local landmarks and properties, ideally where you have installed shower screens.
You can tag those images with the locations which will be read by Google to further boost your local rankings.
